Following ESG Principles as one of the Key Business Factors
نویسندگان
چکیده
Following ESG principles is now one of the key drivers business value. In this regard, there are companies that try to mislead stakeholders, which has a negative impact on whole process responsible investment, as it reduces investor confidence. Such activity called (green) washing - imitation company’s implementation an environmental or social mission. connection with observed large trend “green” agenda, greenwashing become especially widespread. modern sense, false positive communication company about its environment, in other words, misrepresentation by product, service they appear be more environmentally friendly than really are.
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2023
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202317205023